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	<title>Intercultural Talk &#187; McDonald&#8217;s</title>
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	<description>Stereotypes in Advertising, Intercultural Communications, Multicultural Parenting</description>
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		<title>McDonald&#8217;s in Asia:  Adapting Products to Local Tastes</title>
		<link>http://interculturaltalk.org/2009/11/05/mcdonalds-in-asia-adapting-products-to-local-tastes/</link>
		<comments>http://interculturaltalk.org/2009/11/05/mcdonalds-in-asia-adapting-products-to-local-tastes/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:18:18 +0000</pubDate>
		<dc:creator>cultureguru</dc:creator>
				<category><![CDATA[International Business]]></category>
		<category><![CDATA[cross-cultural communication]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>

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As an international &#8216;travel purist,&#8217; I have to admit I fall into that category that looks with disdain at those eating at McDonald&#8217;s when in another country.  &#8220;How could they possible travel this far and then eat at&#8230;McDonald&#8217;s?&#8221; I would think with a certain air of superiority.
Well, the joke&#8217;s on me!  Especially as a marketer/anthropologist, [...]]]></description>
			<content:encoded><![CDATA[<p><a title="mcdonalds-other-countries.jpg" href="http://interculturaltalk.org/wp-content/uploads/2009/11/mcdonalds-other-countries.jpg"><img style="width: 444px; height: 243px;" src="http://interculturaltalk.org/wp-content/uploads/2009/11/mcdonalds-other-countries.jpg" alt="mcdonalds-other-countries.jpg" width="586" height="346" /></a></p>
<p>As an international &#8216;travel purist,&#8217; I have to admit I fall into that category that looks with disdain at those eating at McDonald&#8217;s when in another country.  &#8220;How could they possible travel this far and then eat at&#8230;McDonald&#8217;s?&#8221; I would think with a certain air of superiority.</p>
<p>Well, the joke&#8217;s on me!  Especially as a marketer/anthropologist, McDonald&#8217;s is rife with fodder for intercultural conversation.  While <a title="Textappealblog Beyonce" href="http://www.textappealblog.com/?p=176" target="_blank">Beyonce may have chosen not to &#8216;change her brand&#8217; </a>to adapt to the Malaysian market, McDonald&#8217;s continues to reinvent itself to grow its business around the globe.  (I also remember readings from my anthropology classes about how McDonald&#8217;s had to adapt it&#8217;s &#8217;service&#8217; philosophy.  The 15 minute fast food in and out theory didn&#8217;t work in cultures where McDonald&#8217;s became a place for students to gather and study, some brining in outside food to to meet with friends&#8230;)</p>
<p>This fanatic article on the blog &#8220;Dark Roasted Blend,&#8221; entitled <a title="Weird Stuff McDonald's Sells around the world" href="http://www.darkroastedblend.com/2009/11/weird-stuff-mcdonalds-sells-around.html" target="_blank">&#8220;Weird Stuff McDonald&#8217;s Sells Around the World,&#8221; </a> shows images and descriptions of everything from Thai Spicy Fish McDippers in Thailand to Seaweed Shaker Fries in Japan, Green Tea and Red Bean Sundaes in Hong Kong and more.</p>
<p>My only question, as the only carnivore in a family of vegetarian, vegan, <a title="Kinship Circle" href="http://kinshipcircle.org" target="_blank">animal rights activists</a>, is why has there been such resistance to a veggie burger in the states?  That can&#8217;t be more controversial than McSpaghetti (spaghetti soaked in sugar, available in the Philippines), can it?</p>
<p>photo credit <a title="darkroastedblend.com" href="http://www.darkroastedblend.com" target="_blank">darkroastedblend.com</a></p>
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