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	<title>Intercultural Talk &#187; interntional advertising</title>
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	<description>Stereotypes in Advertising, Intercultural Communications, Multicultural Parenting</description>
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		<title>Advertising in China:  The President, Blockberry, and Cultural Appropriation</title>
		<link>http://interculturaltalk.org/2009/07/01/advertising-in-china-the-president-blockberry-and-cultural-appropriation/</link>
		<comments>http://interculturaltalk.org/2009/07/01/advertising-in-china-the-president-blockberry-and-cultural-appropriation/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:26:21 +0000</pubDate>
		<dc:creator>cultureguru</dc:creator>
				<category><![CDATA[International Business]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[blockberry]]></category>
		<category><![CDATA[cultural appropriation]]></category>
		<category><![CDATA[interntional advertising]]></category>

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		<description><![CDATA[ My first reaction?  Totally inappropriate.  My second reaction?  If it meant not raising taxes due to new revenue streams, why not?   Although, &#8220;why not&#8221; might be answered by Conan O&#8217;Brien&#8217;s experience with international advertising (below).
The Wall Street &#8220;China Journal admittedly hasn&#8217;t verified this with Robert Gibbs, but we&#8217;ll go out on a limb and say [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://interculturaltalk.org/wp-content/uploads/2009/07/obama-advertising.jpg" title="Obama Blockberry Ad"><img src="http://interculturaltalk.org/wp-content/uploads/2009/07/obama-advertising.jpg" alt="Obama Blockberry Ad" /></a> My first reaction?  Totally inappropriate.  My second reaction?  If it meant not raising taxes due to new revenue streams, why not?   Although, &#8220;why not&#8221; might be answered by Conan O&#8217;Brien&#8217;s experience with international advertising (below).</p>
<p>The <a target="_blank" href="http://blogs.wsj.com/chinajournal/2009/06/23/postcard-from-shanzhailand-obama-endorses-chinese-blockberry/" title="Wall Street China Journal on President Blockberry Ad">Wall Street &#8220;China Journal </a>admittedly hasn&#8217;t verified this with <a target="_blank" href="http://www.nytimes.com/2008/11/06/us/politics/06gibbs.html" title="Robert Gibbs Bio">Robert Gibbs</a>, but we&#8217;ll go out on a limb and say that Obama&#8217;s presence in the ad is unauthorized.&#8221;</p>
<p>The ad and product seem to be ‘double <a target="_blank" href="http://www.chinadaily.com.cn/bw/2009-05/04/content_7739416.htm" title="Pros and cons of Shanzai culture">shanzai</a>,&#8217; a Blackberry copy being advertised by an unauthorized Presidential image.  Is this a parody?  The ultimate in cultural appropriation?  Or just plain piracy?  If it&#8217;s cultural appropriation, when/where is the line between offense, flattery, or just plain humor or parody?</p>
<p>Conan O&#8217;Briens Venture into International Advertising</p>
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