What “Babes with Blades” Could Teach Brad Pitt and Eric Banna

Posted in December 12th, 2010

by cultureguru in Gender Stereotypes, intercultural communications, stereotypes

As I watched the buff and scantily clad Brad Pitt and Eric Banna fight each other in the movie Troy the other day, I found my mind wandering to the Chicago based “Babes with Blades,” self described as “a company of women wielding weapons.”
At first I thought, “Oy, I’m old that this is what I [...]

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Kids Movies Still Carry Either/Or Message for Girls

Posted in October 8th, 2009

by cultureguru in Body image, Intercultural Parenting, Unconscious Stereotypes, Women in Advertising, family, stereotypes

Nancy Olson as Betsy Carlisle in 1961’s The Absent Minded Professor vs. Anna Faris as Sam Sparks in 2009’s Cloudy with a Chance of Meatballs…We’ve come a long way, right? Not really.
One of the joys of having kids (or borrowing other people’s kids) is for the excuse to indulge nostalgic yearnings by re-watching favorite childhood films. [...]

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Hey Intel, where are all the women scientists?

Posted in September 14th, 2009

by cultureguru in Intercultural Parenting, Women in Advertising

I’m calling Mae Jemison. And then I’m calling former eBay CEO Meg Whitman. And if that doesn’t work, I’m calling any of a number of outstanding women leaders in Computer Science…. Sure women still lag in jobs in Computer Science (only 22% of all Computer Science degrees when to women in 2004-2005 according to the NYTimes), but [...]

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Can You Use Stereotypes and Still Have a Good Ad?

Posted in January 16th, 2009

by cultureguru in "Intra"national Exchange, Fun With Language, Multicultural Marketing, cross-cultural communication, stereotypes

Take look at this delightful ad for Heineken created by TBWA\Neboko, Amstelveen. The ad does play on stereotypic “likes” of the sexes-shoes for her and beer for him, but it does it in a light, non-judgmental way that works. What is particularly nice in this day of globalization is that while there is a minimal [...]

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