Intercultural Talk » cross-cultural advertising http://interculturaltalk.org Stereotypes in Advertising, Intercultural Communications, Multicultural Parenting Tue, 24 Jan 2012 22:18:18 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Volkswagen Presents Multicultural Multicultural Ad http://interculturaltalk.org/2008/12/31/volkswagen-presents-multicultural-multicultural-ad/ http://interculturaltalk.org/2008/12/31/volkswagen-presents-multicultural-multicultural-ad/#comments Wed, 31 Dec 2008 18:12:33 +0000 cultureguru http://interculturaltalk.org/2008/12/31/volkswagen-presents-multicultural-multicultural-ad/  Take a look at this new ad from Volkswagen , created by Almap BBDO (Brazil) that pokes fun at diversity and inclusion as the vehicle (ha ha) for creating an intercultural, inclusive ad to reach out to multiple audiences.

While many multicultural ads still seem to stereotype or tokenize cultures, this ad playfully and consciously represents a variety of groups.  What do you think?

]]> http://interculturaltalk.org/2008/12/31/volkswagen-presents-multicultural-multicultural-ad/feed/ 0