This Super Bowl Commercial for Snapshot of America could be a snapshot of unconscious bias in the American workforce. The bosses are white, male and older and all people of color (or those with alternative style) are in supporting positions and/or marginalized. It’s so steretypical that it’s funny, and I”m not sure if that’s “odd” funny or “ha ha” funny.
Does anyone have the address for the office portrayed in this ad? Perhaps I can give them my business card for some Engagement and Inclusion seminars!
Strictly from a messaging standpoint, there’s no call to action. If you just want me to like the Census, it reminds me of Kevin Kline as the stand-in president in Dave with a chance to cut the budget…do we really want to deprive children of a program so that we can run ads to get people to like the cars they’ve already bought better? I think not.
What do you think?
Thanks, @BrandOneCulture for ad source.