“Anthropology Meets Marketing for Today’s Global World.”
Contact: Deanna Shoss, info (at) interculturaltalk.com
A New Approach to Multicultural Marketing
Multicultural marketing often refers to segmenting out different ethnic or racial groups and marketing products specifically to these target markets. And many times this approach may work. But in today’s global society, we don’t live in isolated communities. In fact, in a single location, people of all backgrounds, cultures and languages interact in a single space all the time. At Intercultural Talk, Inc., we specialize in creating multicultural events and programs for intercultural and international audiences. Our services include:
Special Events and Programs
From City-wide festivals to fundraising events to education programs, we draw from a network of diverse entertainers, menues and settings to create a memorable event. Opportunities for cross-cultural sharing and learning throughout the planning process with on-site activities during the event and with employee and educational components to complement public activities, are intrinsic to our approach.
Intercultural Skills Training
On site group or individual training programs to teach skills and facilitate effective communication and appreciation across cultural and racial differences, to build better work environments and broaden customer base for clients.
Business Writing Coaching for non-native English speakers.
From technical writing and proposals to presentations and general correspondence, we’ll help you to communicate your message clearly and effectively, while also allowing your own personal style to shine.
