JCFS touches the lives of more than 26,000 people each year with 30+ programs at 10 locations across Chicagoland. And with such a critical need, they can’ afford to miss a beat with their marketing presence, even when staffing is in transition or special projects exceed internal capacity.
That’s when they turned to Intercultural Talk, for social media strategy, content and posting; special writing projects, plus web and social media training to help with onboarding new staff.
Intercultural Talk seamlessly took the lead on writing for and managing JCFS’ blog, Twitter, Facebook and Linked In pages, keeping the organization on track with all deadlines and opportunities. Special projects, including story writing for the annual report and providing group and one-on-one training (in WordPress, Drupal, blogging, email marketing and social media) were handled with ease.
The work with JCFS is an example of work that can be done to augment an existing marketing department:
- With support for one-time or periodic special projects (annual report writing, special events, milestone celebrations, etc.).
- During a burst in capacity growth—whether to work on the growth initiative or to maintain the ongoing demands during growth.
- In transition (such as during a leadership vacancy, ramping up a new team, during maternity or other FMLA leaves).
“If you need strategic marketing support, want someone who cares for you and is 100% invested in your success, I would not hesitate to call Deanna! She is a jack-of-all-trades when it comes to marketing, and was an effective partner in guiding and sustaining us during a time of growth and transition.”
”Intercultural Talk took the lead to anticipate and provide solutions for our needs, sometimes before we even noticed they were there.”
“Deanna’s writing is on point and engaging, and her expertise in all aspects of social media, from blogging to Twitter, Facebook and beyond, supported our growth and ability to connect with existing and new stakeholders.”
President & CEO, JCFS