Consciously building unconscious bias

I was struck by author Malcolm Gladwell’s desicription of “Rapid Cognition” in the book blink, and how he used the example of the car salesman to show how ignoring sub-conscious ‘knee-jerk’ reactions to people can negatively impact the bottom line.  (e.g. assuming someone won’t be buying  a car strictly from their appearance/first impression.)  When we (social…