Putting the Social in Social Media for Newbies

“I really have to get on the bandwagon!” is a common lament for business owners, artists or entrepreneurs who are “non-digital natives”–people of an age who didn’t grow up with technology but now need to rely on it to continue to evolve their business. And even when you are ready to dive in, it can…

Intrecultural No-No: Small Talk with Closed Minds

My brand is about intercultural communications, and intercultural communications is about appreciating different perspectives—even suspending your own belief in something momentarily to try to see something from another’s perspective. Even If you go back to your own idea—which is actually likely (science supports this–it’s been your idea innately for years) you never know. And, just…

You Must Be on Instagram…Or Not.

  The thing about social media is, just because you CAN use a tool that is available to you, doesn’t mean you should. So, for everyone who says, you HAVE to be on Facebook, or Instagram is a must! I suggest you first sit back and look at your target audience and your marketing strategies…