How Do I Know Who to Follow on Twitter?

A colleague just asked that question on LinkedIn, and had me realizing, one, that it’s easy to follow people on Twitter but it takes time to find people in your niche, and that two, there are some things you can do that are easy to get started. So, you just signed up or just want…

Who’s the Smartest Guy at BYU this Year?

I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week.  While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why?  Because my…