Unconsious Bias Between Blacks and Whites: Friend or Foe?

I just spent 1/2 an hour watching Rhett and Link’s local commercials at ilovelocalcommercials.com,  which are absolutely wonderful snippets of middle America and small town businesses that have been nominated (by anyone…nominate your favorite business) to have a free local commercial made for them by Rhett and Link, sponsored by MicroBilt. Some local commercials beg…

Multicultural Marketing and the Origin of Asian Girl Stereotypes in Advertising?

There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…

Multicultural Marketing with GEICO’s English/Spanish Ad

I found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now. I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that…

Stereotypes of Women in Ads: Real Women Talk about More than Nails and Shoes

I was taking a trip recently to a city where I’d heard an old friend (Maureen Popkin Chiquet) from middle school had settled, so I looked her up.  Turns out she’s the Global CEO for Chanel and was Glamour magazine’s Fashion Woman of the year in 2008. Oohh…so women DO actually work and hold down careers!  I’d…

Multicultural Marketing Needs to “Think Globally” (KFC Pulls Ad in Australia after US Backlash)

There’s a catch phrase in the environmental movement that says “Think Globally.   Act Locally.”  Global advertisers might be well served by doing  the reverse. Of course companies selling internationally need to localize their messages to appeal to regional and national markets.  But they must also think globally.  You have to assume that any ad, no…

Intercultural Talk with Tim “I Speak Geek” Frick, author, Return on Engagement

Note to self–in USAmerican culture you’re not supposed to tell men you love them in a business setting–but with Tim Frick, owner of Mightybytes and author of the forthcoming book (out June 7 from Focal Press) Return on Engagement, I can’t seem to help myself. For full disclosure, Tim and Mightybytes designed this blog, and…

The Anti-Stereotype: Men in a Laundry Ad

Is this the first ever laundry related commercial that doesn’t feature women doing the laundry?  Granted it’s not full fledged clothes washing, but hats off to Saatchi & Saatchi for thinking outside the gender stereotype box in this catchy and effective ad for Tide to Go.  They’re talking fashion, it’s guys night out…and it’s laundry! …

What Nationality is Cinco de Mayo?

I found out from my Chinese-American friend (my designation-not sure how he self-identifies) on his Facebook update today that he felt misled by what he thought was a traditional Mexican holiday.  However, he discovered and shared that: Cinco de Mayo is only a big deal in America. It’s not even a holiday in Mexico…It’s actually a Hallmark Holiday!!!…

Australia Meets Tokyo in English Language Ad for Lipton Ice Tea in France

  It’s Hugh Jackman, who’s Australian.   It takes place at a hotel in Tokyo.   The voice over at the end is in English.  But apparently it’s made for…France?  That’s the only part I don’t get about this delightful Lipton Ice Tea spot, “Tokyo Dancing Hotel” by DDB Paris. In the world of multicultural marketing and global…