Business Accelerator Program Walks the Talk for American Family Insurance’s Commitment to Diversity

A convenient, no-cost, business coaching and educational program is now available for small business owners across the nation.  The Business Accelerator has been used by many small businesses to get the much-needed business training they require to grow their business, but cannot afford. The program comes out of American Family Insurance’s Multicultural Marketing Division.  “American…

Hand Mashed Guacamole and Other Values in Intercultural Context

On the way to dropping my son at school this morning we heard an ad for a fast-food restaurant that was boasting “hand-mashed” guacamole. “That’s sounds kind of gross,” I said. “Especially if it’s mashed by dirty hands,” my son added. “Ewww” we both shouted. Why would the advertiser think that was a desirable trait? …

Who’s the Smartest Guy at BYU this Year?

I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week.  While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why?  Because my…

Is Everyone Branding Now? New Ad Campaign Aims to Combat Mormon Stereotypes

Sharing tidbits of information we had gleaned from the day at dinner the other night, I announced that Japan had the highest population of people over age 65, to which my 9-year-old son Dillon countered that Utah was the state with the highest population of children, to which I made a snide remark about polygamists,…