Sharing tidbits of information we had gleaned from the day at dinner the other night, I announced that Japan had the highest population of people over age 65, to which my 9-year-old son Dillon countered that Utah was the state with the highest population of children, to which I made a snide remark about polygamists, [...]

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I just spent 1/2 an hour watching Rhett and Link’s local commercials at ilovelocalcommercials.com,  which are absolutely wonderful snippets of middle America and small town businesses that have been nominated (by anyone…nominate your favorite business) to have a free local commercial made for them by Rhett and Link, sponsored by MicroBilt.
Some local commercials beg the [...]

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There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency.
And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing Director [...]

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I found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now.
I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that reflects [...]

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I was taking a trip recently to a city where I’d heard an old friend (Maureen Popkin Chiquet) from middle school had settled, so I looked her up.  Turns out she’s the Global CEO for Chanel and was Glamour magazine’s Fashion Woman of the year in 2008.
Oohh…so women DO actually work and hold down careers!  I’d like [...]

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There’s a catch phrase in the environmental movement that says “Think Globally.   Act Locally.”  Global advertisers might be well served by doing  the reverse.
Of course companies selling internationally need to localize their messages to appeal to regional and national markets.  But they must also think globally. 
You have to assume that any ad, no matter how/where [...]

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Note to self–in USAmerican culture you’re not supposed to tell men you love them in a business setting–but with Tim Frick, owner of Mightybytes and author of the forthcoming book (out June 7 from Focal Press) Return on Engagement, I can’t seem to help myself.
For full disclosure, Tim and Mightybytes designed this blog, and Interculturaltalk.org [...]

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Is this the first ever laundry related commercial that doesn’t feature women doing the laundry?  Granted it’s not full fledged clothes washing, but hats off to Saatchi & Saatchi for thinking outside the gender stereotype box in this catchy and effective ad for Tide to Go.  They’re talking fashion, it’s guys night out…and it’s laundry!  [...]

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I found out from my Chinese-American friend (my designation-not sure how he self-identifies) on his Facebook update today that he felt misled by what he thought was a traditional Mexican holiday.  However, he discovered and shared that:
Cinco de Mayo is only a big deal in America. It’s not even a holiday in Mexico…It’s actually a Hallmark Holiday!!!
Is Cinco [...]

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So from this ad am I to understand that if I chew Trident Wite I’m 35% more likely to get out of a speeding ticket?
Is that only true for beautiful white women?  What if I’m a black man?
Actually, according to KJ Novak in his article “Disparity and Racial Profiling in Traffic Enforcement,”    “Minorities are significantly [...]

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