Using of Images of Diversity Effectively in Advertising

 In today’s “politically correct” world, many advertisers want to include people of different backgrounds in advertising for products that reach across a variety of markets.  The key is to make sure that the images are integrated into the ‘story-line’ of the ad, and to make sure they do not perpetuate stereotypes.   One ad that gets…

Details

Integrating Your Multicultural Programming into your Business Culture

 Reaching out to diverse audiences is often a discussion heard in the marketing department of large corporations.  For companies who have made a commitment to multicultural marketing, this can serve as a platform to promote team building and employee morale by leveraging your external goals to create internal programming.  Here’s how: If your company is…

Details

Marketing Hoegaarden in Dutch to Americans in the Universal Language of Beer

 As I was getting onto the Kennedy in downtown Chicago this week a billboard caught my attention.  It was a 10+ story high image of a tall, presumably icy cold, glass of Hoegaarden beer.  Sure, it caught my attention because it was really hot and the beer promised to be very refreshing.  But mostly because…

Details

Sorrow

It was less than two weeks ago that Ka-duc Luong wrote here about his experience fleeing from Cambodia as a baby with his mother, and told of her incredible bravery and perseverance to save her family.  My deepest sympathies now go out to Kai and his family, upon learning that his mom has unexpectedly passed…

Details

Kai’s Story: A View from Someone who is not really Chinese, Cambodian, French or United Statian (or is all of the above?)

 Thank you and welcome to guest blogger Kai-Duc Luong. Kai has lived in the US for the last 11 years, 10 of them working in corporate America.  He left the corporate side to fully pursue his dream of being a filmmaker a year or so ago, to devote his attention to finishing the feature-length documentary…

Details