Targeted Marketing: Stereotype or Just Your Personality?

As soon as this June, if you don’t like how ads are representing you, it may be time for a personality overhaul.  NPR reports today about new technologies that will allow for smart advertising…TV ads that are targeted to you, your buying habits and individual tastes. What would your ads look like?  To which spectrum…

Details

Talk About Cultural Differences: Engineer Meet Marketer

I was reminded of the Human Genone Project during a conference session today looking at “intra-disciplinary” and “inter-disciplinary” approaches to “advancing service science with cultural considerations.”  The conference, funded by the National Science Foundation and presented by the International Services System Engineering Research Lab (ISSER) at the University of Puerto Rico, looks at how “the outcome…

Details

Jewish vs. Hindu and the Familiarity/Assumption Continuum

In setting up a web-presence for your company via social media, there’s an obvious time money continuum:  Either you’ll spend oodles of time creating profiles, links, etc. at low or no cost to you, or you can save time and pay someone else to do it.  Basically, when one goes up, the other goes down. …

Details

Intercultural Communications: Where do Objective and Subjective Meet?

  In field of Diversity and Intercultural Communications it’s all about action.  What is your company’s recruitment strategy?  Do you have a Supplier Diversity Program?  What about mentoring?  Internships?  What faces are featured in your internal and external communications?  Take a look at this photo (by Charlie Gesell, AP) from MSNBC of students this week…

Details

Diversifying Your Audience by Diversifying Your Organization

  (Originally posted on Illinois Arts Alliance “One State” Conference Blog, 5-12-09) I’m presenting at a conference at the University of Puerto Rico on “Representations of Race and Culture in Advertising and Marketing” next week.  Funded by the National Science Foundation, the conference will look at the influence of cultural identity on service delivery, and is…

Details

Heineken, Multicultural Marketing, and the 5 Second Rule

Sometimes I think the best way to avoid perpetuating racial or cultural stereotypes in advertising is to purposely mix it up, which is why I liked the new “Let a Stranger Take You Home” ad for Heineken by Wieden + Kennedy, Portland.  The spot opens with an Asian looking young man singing along to a…

Details