Multicultural Marketing and the Origin of Asian Girl Stereotypes in Advertising?

There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…

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Multicultural Marketing with GEICO’s English/Spanish Ad

I found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now. I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that…

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Intercultural Hot Dog a Great Teacher

After all of the build up, there was no way Dillon was going to miss trying a hot dog in Paris. “A foot long, on a full baguette, and covered with cheese,” I recalled from my high school exchange trip. “Sometimes with French Fries stuffed right into the bun!” added my husband. “It lived up…

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Intercultural Communications, Engagement and Inclusion as seen through Music

  I caught this version of Tracy Chapman’s “Give Me One Reason” on the radio today, that she did with Eric Clapton, and it was great.  Her sultry tones complemented by his distinctive blues guitar were wonderful.  Each was able to bring her/his unique style to the table to produce a fantastic product in a spirit…

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Stereotypes of Women in Ads: Real Women Talk about More than Nails and Shoes

I was taking a trip recently to a city where I’d heard an old friend (Maureen Popkin Chiquet) from middle school had settled, so I looked her up.  Turns out she’s the Global CEO for Chanel and was Glamour magazine’s Fashion Woman of the year in 2008. Oohh…so women DO actually work and hold down careers!  I’d…

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