What does this American Airlines’ ad have in common with the movie Monsters, Inc? Both envision a workplace with no women in it.
Oh, wait, there was the young ‘un wanting to get married and the tough old broad in Monsters, Inc.—the same two archetypes in “The Absent Minded Professor” and probably most other movies from the 1950’s and early ’60’s.
But, we’re not in the 1950’s are we?
Marketing to women, since we make up 50.7% of the population, and own 28.2% of businesses (per 2008 Census statistics)…that would be a win-win for any business!
*Intel’s Woman-less workforce ad
Ad found via Brandfreak
On March 24th, 2010 at 6:24 pm Angela said:
Clever! I did not realize this about Monsters, Inc. until reading this post. I wonder what other “kid” movies out there tell messages between the lines?
On March 25th, 2010 at 5:02 pm cultureguru said:
Dillon finally asked if he could please sometimes watch a movie without me “explaining why he shouldn’t like it!” Cloudy with a Chance of Meatballs was a little troubling http://interculturaltalk.org/2009/10/08/kids-movies-still-carry-eitheror-message-for-girls/, but it’s more food for thought, and interesting to see how popular media feeds bias which feeds popular media…
Thanks for your comment, Angela!