David Giantasio questioned on Adfreak, why, after becoming an ex-smoker, the “hero” of the ad (from Amercian Legacy, the NATC, the Ad Council and GSD&M Idea City) didn’t shoot higher than bowling (above) or operating a fork-lift.
As an ex-smoker (June 24, 1986, but who’s keeping track?) the week you quit smoking really is not the time to take on a [...]






