And I thought the Burger King Burger Shots ad was offensive in its objectification of women!  The new Hardees Western Bacon Thickburger campaign, created for the US market by Mendelsohn Zien Advertising, LLC, goes over the top with its raunchy scene of model/actress/author Padma Lakshmi seductively eating said product.  The fact that she is Indian/Hindu seems like adding insult to injury, given the dietary practices and sacred stature of the cow in that religion.  And, just in case you weren’t already grimacing, the ad ends with the tagline, and I’m not making this up, “More than Just a Piece of Meat.”  Can you say “Ewww!”?