Take a look at this new ad from Volkswagen , created by Almap BBDO (Brazil) that pokes fun at diversity and inclusion as the vehicle (ha ha) for creating an intercultural, inclusive ad to reach out to multiple audiences.
While many multicultural ads still seem to stereotype or tokenize cultures, this ad playfully and consciously represents [...]

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Scene:  Mom and Dillon take 100 foot walk from front door to garage door, the exact same walk they have taken over 1,700 times in the past 5 years.  Dillon teaches mom lesson about intercultural communications.
FADE IN:
FRONT DOOR OF HOME   OUTSIDE ON PORCH         MORNING
MOM pushes DILLON outside and turns to lock door behind them.  Dillon [...]

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My 7 year old learned the N-word a few weeks ago, and was immediately told that it was bad, 1.) Because he would get beat up if he used it (explanation from my dad) and 2.) It was just a bad word, “Like the F-word” (explanation from me).  I was left with a fear from [...]

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 With over $600 billion in annual income/spending power at stake, advertisers more and more are embracing the importance of using images of diversity in advertising campaigns.  Sometimes it’s the strategy, as advertisers purposely create several versions of an ad to target different markets (think McDonald’s) and sometimes it’s part of the story line, as with [...]

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 With an American mom and a Brazilian dad, you’d think our child would spontaneously be a model of behavior in multicultural settings.   A dinner conversation this week, however, reminded me that while setting a good example is important, a parent’s job is much more complex.  You can’t assume your child will learn how to be [...]

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 Call it “How to win friends and influence people,”  “Getting to Yes“, or call it cross-cultural communications, but it’s all the same thing–how to communicate to come to agreement or understanding with people who are different from you to achieve your objective.   In business, no matter how you slice it, it all flows back to [...]

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